Facebook has an enormous reach of as many as 1+ billion daily active users, which makes it a very attractive target for marketers. Their ad platform is relatively simple to use, however it’s difficult to use well.
Most people tend to lose money on their Facebook ads.
Don’t let that dissuade you from using them. Facebook ads can be remarkably profitable if they are used correctly. However, most people don’t know how to best utilize them.
The documentation on Facebook’s page is long, elaborate and complex. It takes hours just to make it through all of the instructional material, and it often leaves people even more confused than they were before they started reading it.
Indeed, there are a lot of different options, so it can be difficult to know which type of ad might work best for you. If you choose the wrong type, it could mean a lot of money wasted.
In this guide, you’re going to learn about some of the different ad types, where on the site they appear, and how to get the most out of each one.
So let’s delve right into Facebook Ads so you can get started with your first ad as quickly as possible.
Understanding Facebook Ads
Facebook has a number of different ad placements and ad types. There isn’t a single type or placement that is best for every situation, so you may have to do some testing to find the right one for your needs.
Additionally, not all ad types are available in all placements. For example, you currently cannot place an ad for a Facebook app or an off-site website in the Mobile News Feed.
Facebook has a section in their Desktop Help section that defines Facebook ads and tells a little about them.
Here’s what the page says:
What are Facebook Ads?
We strive to show ads that are relevant and interesting to you and your friends.
Here are the facts about Facebook Ads:
* Ads can appear in New Feed, on the right column, and on the Facebook log out Page.
* Ad content is sometimes paired with news about social actions that your friends have taken, like liking a page.
* Your friends might see news about the social actions you have taken in Facebook Ads. This news will only be shown to your confirmed friends and will adhere to applicable privacy settings you’ve set for your account. If a photo is used, it’s your profile photo and not a photo from your photo albums.
* Facebook doesn’t sell your info to advertisers.
Facebook actively enforces policies that help protect your experience with third-party apps and ad networks.
If you would like to keep reading and learn more about the whole process you can download your copy by visiting this link => Facebook Ad Geek